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‘Am I Doing the Right Things?’ What Mailchimp’s Marketer Learned
Mailchimp’s Mark Lodwick says doubt is normal. Learn how small businesses can build marketing clarity and customer trust—without second-guessing. ...more
Strategic Marketing ,Content Marketing Marketing News &Small Business Growth
August 30, 2025•8 min read
Celebrity Brand Fit—What Knix Got Right, AE Got Wrong
Two celebrity campaigns, two very different outcomes. What small businesses can learn from Knix and American Eagle. ...more
Strategic Marketing ,Content Marketing StoryBrand Marketing News &Small Business Growth
August 26, 2025•8 min read
Taylor Swift’s Orange Effect: 7 Industries That Can Profit Now
Taylor Swift just made orange the hottest color. Here’s how brands can ride the wave before it fades. ...more
Strategic Marketing ,Content Marketing Marketing News &Small Business Growth
August 24, 2025•7 min read
Loyalty Marketing Tips From SA’s Top Rewards Experts
South Africa’s loyalty leaders share proven tips to boost email engagement and customer retention. ...more
Strategic Marketing ,Content Marketing Customer Experience Marketing News &Small Business Growth
August 23, 2025•6 min read
Marketing Automation’s Transparency Gap Is Costing You Sales
Automation promises efficiency, but without transparency, it can erode strategy and cost you growth. ...more
Strategic Marketing ,Content Marketing Marketing News &Small Business Growth
August 21, 2025•7 min read
YouTube Shorts AI Tools: What Small Businesses Should Know
YouTube Shorts has new AI-powered creation tools. Here’s how small businesses can use them without losing originality. ...more
Strategic Marketing ,Content Marketing Marketing News &Small Business Growth
August 19, 2025•7 min read
Gen Z Social Search Shift: How Brands Must Adapt
Nearly half of Gen Z prefers social search over Google. Here’s how brands can adapt fast. ...more
Strategic Marketing ,Content Marketing Marketing News &Small Business Growth
August 18, 2025•6 min read
ChatGPT Brings Back 4o—Here’s What Small Businesses Can Learn
OpenAI restored GPT-4o after GPT-5 backlash. Here’s what it teaches small businesses about listening to customers. ...more
Strategic Marketing ,Content Marketing Marketing News &Small Business Growth
August 15, 2025•6 min read
ChatGPT Public Chats Indexed by Google—Here’s What It Means for You
Some shared ChatGPT conversations have been indexed by Google. Here’s what happened and how to protect your information. ...more
Strategic Marketing ,Content Marketing Marketing News &Small Business Growth
August 14, 2025•6 min read
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