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‘Am I Doing the Right Things?’ What Mailchimp’s Marketer Learned
Mailchimp’s Mark Lodwick says doubt is normal. Learn how small businesses can build marketing clarity and customer trust—without second-guessing. ...more
Strategic Marketing ,Content Marketing Marketing News &Small Business Growth
August 30, 2025•8 min read
AI Replacing Humans Backfires—What CEOs Miss
Companies rushing to replace staff with AI are facing costly failures. Here’s how to use AI without wrecking your business. ...more
Strategic Marketing ,Marketing News &Small Business Growth
August 29, 2025•7 min read
AI Search Optimization for Ecommerce: 7 Steps to Show Up
AI is changing how people shop online. Here’s how to make sure your products show up in AI search results. ...more
Strategic Marketing ,Digital Marketing Marketing News &Search Engine Optimization
August 28, 2025•10 min read
AI Ethics Explained for Small Business Owners
A plain-English guide to understanding AI ethics for small business owners using tools like ChatGPT and Google AI. ...more
Strategic Marketing ,Digital Marketing Marketing News &Small Business Growth
August 27, 2025•13 min read
Celebrity Brand Fit—What Knix Got Right, AE Got Wrong
Two celebrity campaigns, two very different outcomes. What small businesses can learn from Knix and American Eagle. ...more
Strategic Marketing ,Content Marketing StoryBrand Marketing News &Small Business Growth
August 26, 2025•8 min read
Meta’s AI Flirts With Kids—What That Tells Us About Trust
Meta’s chatbot guidelines allowed AI to flirt with minors and spread false info. Here’s what small businesses can learn about brand trust. ...more
Strategic Marketing ,Marketing News &Small Business Growth
August 25, 2025•10 min read
Taylor Swift’s Orange Effect: 7 Industries That Can Profit Now
Taylor Swift just made orange the hottest color. Here’s how brands can ride the wave before it fades. ...more
Strategic Marketing ,Content Marketing Marketing News &Small Business Growth
August 24, 2025•7 min read
Loyalty Marketing Tips From SA’s Top Rewards Experts
South Africa’s loyalty leaders share proven tips to boost email engagement and customer retention. ...more
Strategic Marketing ,Content Marketing Customer Experience Marketing News &Small Business Growth
August 23, 2025•6 min read
AI Strategy Risks: What Executives Keep Missing
Rushing into AI without understanding it can backfire fast. Here’s how to avoid costly mistakes. ...more
Strategic Marketing ,Marketing News &Small Business Growth
August 22, 2025•8 min read
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