StoryBrand One Liner
STOP EXPLAINING, START SELLING
Download the 5-minute fix to write a clear StoryBrand one-liner that makes people want to buy from you—even if writing isn’t your thing.
✓ ONLY TAKES 5 MINUTES
✓ PERFECT FOR WEBSITE OR PITCH
✓ BUILDS CONFIDENCE FAST
WATCH THIS VIDEO
If you’ve ever struggled to explain what you do—this is for you.
I’m Vicky Sidler from Strategic Marketing Tribe, and I help service-based business owners stop overexplaining and start selling with a clear, confident message.
In this video, I’ll walk you through the free 5-Minute Marketing Fix—a simple tool that helps you write your one-liner so people finally get what you do (and why it matters).
Once you’ve got that sorted, marketing gets a whole lot easier.
GET CLEAR. FEEL CONFIDENT. GET MORE CLIENTS.
You’re great at what you do—but if your message isn’t clear, the right people won’t get it. The 5-Minute Marketing Fix helps you write a StoryBrand one-liner that works on your website, in your pitch, or anywhere you talk about your business.
CLARITY IN 5 MINUTES
No fluff, no jargon—just a fast, free guide that helps you explain what you do in plain English.
.
USE IT ANYWHERE
Pop it on your homepage, say it in your next meeting, or stick it in your bio. One message. Many uses.
.
FEEL MORE CONFIDENT
No more rambling or second-guessing. Know exactly what to say—anytime someone asks what you do.
WHAT HAPPENS WHEN YOUR MESSAGE DOESN’T LAND?
You waste time on leads that go nowhere
You sound like everyone else in your industry
You spend money on marketing that doesn’t work
You keep overexplaining what you do
You start wondering if the problem is you
It's not. You're great at what you do—your message just isn’t doing you justice.
Let's fix that.
HI, I'm Vicky Sidler
And I KNOW HOW HARD IT IS TO EXPLAIN WHAT YOU DO
If you’ve ever watched someone’s eyes glaze over while you’re trying to explain your work, I’ve been there. It’s not that you’re bad at your job—you're just too close to it. That’s what makes talking about it so hard.
I’ve helped hundreds of business owners clarify their message using the StoryBrand Framework
I’m a certified StoryBrand Guide and Duct Tape Marketing Strategist
I’ve written websites, funnels, and sales copy for every type of service business under the sun
Your marketing should feel easy, not exhausting. The 5-Minute Marketing Fix is the first step—and I’ll walk you through it.
HOW TO GET STARTED IN 5 MINUTES
You don’t need a marketing degree to explain what you do. The 5-Minute Marketing Fix shows you how to write a StoryBrand one-liner that makes people instantly “get it.”
1
DOWNLOAD THE GUIDE
Get the 5-Minute Marketing Fix and write your StoryBrand one-liner using my plug-and-play prompts.
.
2
Finally NAIL YOUR MESSAGE
Use your one-liner on your site, socials, pitch deck—wherever you talk about your work.
.
.
3
GET BONUS TIPS BY EMAIL
I'll send bite-sized tips to help you level up the rest of your marketing, one step at a time.
COFFEE’S ON ME (OK, NOT REALLY)
But I'm serious about helping you connect with your audience. Let’s grab a coffee (on Zoom) and chat about your marketing goals.
Wondering how to simplify your message? Let’s talk.
Ready to stand out in an AI-saturated world? I’ve got ideas.
Just need clarity? I’ll help you see the big picture.
This isn’t a sales call—just a friendly, low-pressure chat. At the very least, you’ll walk away with some cool ideas you can try on your own.
SCHEDULE YOUR COFFEE CHAT WITH ME (VICKY) TODAY
SAY WHAT YOU DO WITHOUT RAMBLING OR SOUNDING LIKE A ROBOT
Let’s be honest—writing about your own business is weirdly hard. You’re too close to it. And the more you try to explain it, the more confused people seem to get.
That’s where the 5-Minute Marketing Fix comes in. It’s a super quick exercise that shows you how to describe your business in a single, clear sentence—without jargon or waffle.
Perfect for your homepage, pitch, or even just chatting to someone at a braai (or BBQ for those of you outside South Africa).
And don’t stress if writing’s not your thing. That's what the AI prompts are for.
As a bonus, you’ll also get bite-sized tips from me to help you polish the rest of your marketing bit by bit.
STILL GOT QUESTIONS?
Here are a few quick answers—because guessing your way through marketing is overrated.
How long does the 5-Minute Marketing Fix actually take?
About five minutes—unless you overthink it. Which you might. But even then, it’s faster than explaining your business badly for the hundredth time.
What if I’m not a “writer”?
Perfect. This isn’t about clever words. It’s about clarity. The guide walks you through it step-by-step—no fluff, no buzzwords, no English degree required. Plus, isn't this exactly what the Chat GPT prompt is for?
What do I get when I download it?
You’ll get a PDf guide that helps you write your one-liner, plus a series of quick follow-up emails from me showing how to actually use it (on your site, socials, etc.) so it doesn’t just sit in your downloads folder collecting digital dust.
What is a StoryBrand one-liner, anyway?
It’s a single sentence that explains what you do, who it’s for, and why it matters. It’s not a slogan. It’s not a punchline. It’s just… clarity. The kind that makes people say, “Oh, I need that.”
Do you offer help beyond the download?
Yes. Once you’ve done the fix, you can either join the full StoryBrand course (with coaching), or I can build the whole thing for you. Your call.
Is this only for service businesses?
Mostly, yes. If you’re selling bath bombs or chicken nuggets, it might still work for you. But if you’re a coach, consultant, or service provider who can’t seem to explain what you do without losing people halfway through—this was specifically made for you.
Is your Marketing Message so confusing even your own mom doesn’t get it? Let's clarify your message—so everyone wants to work with you!
Created with clarity (and coffee)