NEWS, MEET STRATEGY

Real news, real insights – for small businesses who want to understand what’s happening and why it matters.

Visual Search Is Changing Marketing—Here’s What Small Businesses Should Do

Pinterest’s new data shows visual search is rising fast. Learn how small businesses can adapt with practical tips for marketing and visibility. ...more

Strategic Marketing ,Marketing News &Small Business Growth

July 04, 20253 min read

Visual Search Is Changing Marketing—Here’s What Small Businesses Should Do

How AI Is Really Changing Marketing (And What Small Businesses Should Do)

AI is changing how marketers work. But is it helping small businesses? Here’s what’s actually useful—and what to avoid. ...more

Strategic Marketing ,Marketing News &Small Business Growth

July 03, 20254 min read

How AI Is Really Changing Marketing (And What Small Businesses Should Do)

New MIT Study Links AI Use to Weaker Critical Thinking

An MIT study finds ChatGPT may lower brain activity and creativity. What it means for small business owners using AI tools. ...more

Strategic Marketing ,Marketing News &Small Business Growth

July 02, 20253 min read

New MIT Study Links AI Use to Weaker Critical Thinking

WhatsApp Status Ads Are Here—What Small Businesses Need to Know Now

Meta adds ads to WhatsApp’s Status feed. Learn how this shift affects your marketing, privacy, and customer trust. ...more

Strategic Marketing ,Social Media Marketing Marketing News &Small Business Growth

July 01, 20252 min read

WhatsApp Status Ads Are Here—What Small Businesses Need to Know Now

AI Is Coming for White-Collar Jobs—and That’s Just the Start

Amazon is betting on AI and so should you—but don’t ignore the rise of farm robots and new tools to protect your online reputation. ...more

Strategic Marketing ,Marketing News &Small Business Growth

June 30, 20253 min read

AI Is Coming for White-Collar Jobs—and That’s Just the Start

New Competition Law Exemptions Could Be a Game-Changer for South African SMMEs

South Africa’s new competition law exemptions make it easier for small businesses to collaborate legally. Here’s what you need to know to benefit safely. ...more

Strategic Marketing ,Marketing News &Small Business Growth

June 29, 20253 min read

New Competition Law Exemptions Could Be a Game-Changer for South African SMMEs

We’re halfway through 2025—Here’s 5 Small Business Trends You Shouldn’t Ignore

These five trends are shaping small business success in 2025—from AI and pricing flexibility to authentic marketing and better customer experiences. ...more

Strategic Marketing ,Marketing News &Small Business Growth

June 28, 20254 min read

We’re halfway through 2025—Here’s 5 Small Business Trends You Shouldn’t Ignore

HubSpot Just Gave Small Teams a Huge Edge with Its New ChatGPT Integration

HubSpot and ChatGPT just teamed up, bringing advanced CRM research to small businesses. Learn how this connector can fuel your marketing, sales, and support. ...more

News ,Strategic Marketing Digital Marketing Marketing News &Small Business Growth

June 27, 20252 min read

HubSpot Just Gave Small Teams a Huge Edge with Its New ChatGPT Integration

18 AI Marketing Tools Every Small Business Should Be Using in 2025

Want to use AI to save time and money without sounding like a robot? These 18 tools help small businesses work smarter, market better, and stay human. ...more

Strategic Marketing ,Content Marketing Digital Marketing Marketing News &Small Business Growth

June 26, 20259 min read

18 AI Marketing Tools Every Small Business Should Be Using in 2025
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