the Guesswork
We implement a StoryBrand-driven strategic marketing system that attracts, nurtures, and retains your ideal clients, so you can focus on what you love (which, let's face it, is probably not copywriting and marketing).
Clarify Your Message
Attract Only Ideal Customers
Focus on Your Business Growth
Are you finding it challenging to create a clear, engaging StoryBrand BrandScript on your own?
Unsure how to effectively integrate StoryBrand into your marketing?
Overwhelmed with what steps to take after completing your BrandScript?
Frustrated with marketing efforts that don't resonate with your audience?
Struggling to focus on your actual business?
You have a great business, and you're excellent at what you do. But if you're caught up chasing the latest marketing tactics – from SEO to social media and more – you're losing time that could be invested in growing your business.
WHERE STORYBRAND MEETS STRATEGY
Experience the clarity and efficiency of a well-crafted marketing plan tailored to your business and powered by StoryBrand.
Transform your marketing with a StoryBranded message that cuts through the noise, ensuring your brand resonates with your target audience.
See tangible results as your business attracts and retains the right clients (seemingly on autopilot), leading to sustainable growth and success.
With a StoryBrand-powered plan in place, spend less time worrying about marketing and more time on what you love – growing your business, spending time with loved ones, and all that good stuff.
Grow your B2B business with our strategic marketing services.
Do you find the lead generation process frustrating and time-consuming?
Save valuable time and focus on serving your clients.
Gain the upper hand in your market.
Set up a strategic marketing system that attracts and nurtures your ideal clients.
Feel confident with a solid, strategic marketing plan.
And believe me, I GET IT! I understand the frustration of marketing that just doesn't seem to work. I know what it's like to feel lost in a sea of tactics and strategies. When I started my agency in 2020, I was just a small fish in a big pond, trying to stand out from whale-sized competitors. (I’m also a qualified scuba diver, in case you’re wondering about these metaphors…)
Since then, we developed a proven, data-driven marketing strategy (powered by StoryBrand) that has helped both us and countless clients get noticed, attract the right customers, grow their ideal client base, and make an impact with their marketing and their businesses.
We boast a proven track record of transforming marketing messages to resonate with target audiences.
As StoryBrand Certified Guides, we apply the renowned StoryBrand Framework to everything we do with impressive results!
And as a Duct Tape Certified Agency, we’ve gone through an extensive certification process to offer you a holistic, systematic approach to marketing – a system that truly works.
You don’t have to do this alone. Together, we'll take your marketing from confusing to crystal clear. Let's make your brand's message stand out and connect with the people who matter most to your business.
I used the StoryBrand ‘one-liner’ yesterday for the first time to create some awareness on my various social media platforms. I have never had so many likes and interest on one of my coaching ads before. I am booking some consultations as we speak. You guys are amazing!
Tracey Clark, Business Coach
Clarify Your Message
From US$1,500
Let us help you refine and perfect your StoryBrand messaging. We'll work with you to fine-tune your StoryBrand BrandScript, ensuring it resonates with your target audience and aligns with your brand's identity.
We even interview your ideal customers to get their point of view and make sure you've nailed it!
Learn More About Our StoryBrand Framework Consultation
StoryBrand Sales Funnel
From US$5,000
Specializing in the creation of the Marketing Made Simple Sales Funnel, we develop effective landing pages, engaging lead generators, and persuasive email sequences - all within the StoryBrand framework.
Install the full StoryBrand system into your business.
Learn More About Our StoryBrand Sales Funnel Development
Strategic Marketing Engagement
From US$7,500
Our Strategy First Engagement is a deep dive into your current marketing, where we’ll identify your ideal clients, map out your customer journey, craft a customized marketing plan, nail your BrandScript, and more.
Make sure you're doing it right from the start!
At the Strategic Marketing Tribe, we apply the StoryBrand framework as our cornerstone, ensuring that your marketing plan has a clear and coherent message that speaks directly to your customers’ needs and desires.
Kiss those unpredictable and mismatched leads goodbye. Leveraging the StoryBrand principles, we help you craft messages that consistently attract the right clients, ensuring a reliable flow of high-quality inquiries.
Let us handle the complexity of crafting and applying your StoryBrand BrandScript. With our StoryBrand-focused approach, we streamline your marketing efforts, enabling you to dedicate more time to what you're passionate about – growing your business.
Elevate your business with a marketing message shaped by StoryBrand, positioning your brand as the clear choice in your industry. Our strategic, story-driven method ensures your business stands out to your ideal clients, giving you a competitive advantage.
Amazing! I needed help clarifying my message for my website. The Strategic Marketing Tribe helped me do this using the StoryBrand Framework. I can even use the BrandScript we made for the rest of my marketing material.
Matthew Van Neel, Lance Mvn
Submit your info to download a copy of our free Book, which will guide you through the seven steps to build an effective marketing system.
Here’s what you can expect when
partnering with us:
Complete the form below and schedule a time that works for you. We’ll meet and talk about your business, goals, and current messaging.
In our StoryBrand Strategy Session, we’ll dive deeper into your business to see what you’re doing now and where there are opportunities to integrate the StoryBrand framework effectively.
You get to keep all the ideas we come up with during this strategy session – absolutely no obligation.
Stay up-to-date on the latest strategic marketing insights.
Here are our answers to the most frequently asked questions about marketing and lead generation.
StoryBrand is a marketing framework developed by Donald Miller that helps businesses clarify their message so it resonates with their target audience. It centres around creating a story for your brand where the customer is the hero, and your business is the guide that helps them overcome their challenges and achieve their goals.
Implementing the StoryBrand framework can transform how you communicate with your customers. It simplifies your message, making it easier for customers to understand how your products or services can solve their problems. This clear communication helps increase engagement, conversions, and customer loyalty, ultimately driving growth for your business.
Creating a StoryBrand BrandScript involves identifying key elements of your brand's story, such as defining your customer's problem, positioning your brand as the guide with a solution, and outlining a plan that leads the customer to success. This script serves as the foundation for all your marketing materials, ensuring a consistent and compelling message across all platforms.
Be sure to choose a StoryBrand guide who prioritizes strategy over tactics. A strategic-first approach ensures your marketing is built on a solid foundation, preventing wasted time and resources in the long run. Look for a guide focused on aligning your core message and goals before diving into marketing actions, ensuring your efforts attract the right leads and drive meaningful results.
From the Strategic Marketing Tribe
Take a deep dive into the world of strategic marketing insights,
where you’ll find expertise to help your business thrive.
What You Can Expect:
Why Most Marketing Misses the Mark
The Framework That Changes Everything
From Late Fees to Binge-Watching—The Story of a Streaming Giant
2025 is the year to stop talking about yourself. Let me explain.
Recently, a client told me something that really resonated: “It feels like the robots are just talking to each other now. I send an email written by AI, I get a reply with one written by AI, and it’s just AI talking to AI.” He wasn’t wrong. Everywhere you look, generic messaging is taking over—quick, easy, and utterly forgettable. It’s time to reclaim marketing from the machines.
Imagine standing in a bookstore. You’re not looking for anything specific, but you wander down an aisle and spot a book with a simple, intriguing title. You pick it up, flip through the first page, and suddenly you’re hooked. It’s not the cover or the font—it’s the story. It’s speaking to you, as if the author peered into your life and wrote something just for you.
That’s what great marketing feels like. It’s not banging on about how amazing your product is. It’s crafting a message so compelling, so relevant, that your customer leans in and thinks, This is exactly what I need.
I’m Vicky Sidler, a StoryBrand Certified Guide, and I’ve spent years helping businesses create messages that truly resonate. Marketing seems complex, but it doesn’t have to be. With the StoryBrand Framework, you can create a narrative that doesn’t just grab attention but connects on a human level.
Let’s make 2025 the year your marketing feels real again—clear, simple, and impossible to ignore.
But first, let’s start with a story. In 2012, JCPenney tried something bold. With a new CEO at the helm—Ron Johnson, the retail visionary behind Apple’s iconic stores—the company decided to eliminate their endless coupons and sales. Instead, they introduced a simplified “Fair and Square” pricing strategy. Prices were slashed by 40%, and a three-tier system was introduced: everyday low prices, month-long promotions, and clearance events.
On paper, it made sense. Customers love good deals, so why not make every day a deal? Johnson believed shoppers were tired of the constant sales gimmicks and wanted simplicity. But what he missed was the psychology behind the hunt.
JCPenney’s customers weren’t just buying shirts or curtains; they were buying the satisfaction of scoring a bargain. The thrill of clipping coupons, hunting for discounts, and walking away with a “win” was an integral part of the experience. Without that, shopping at JCPenney felt... ordinary.
The result? A staggering 25% drop in sales within a year. Loyal customers felt alienated, confused, and uninspired. The company had fundamentally misunderstood what its audience valued most—not low prices, but the emotional reward of finding them.
This story isn’t just a cautionary tale; it’s a masterclass in what happens when businesses focus on their own logic instead of their customers’ motivations. JCPenney’s strategy looked brilliant in a boardroom presentation but failed because it didn’t address the emotional connection customers had with the brand.
The lesson is clear: marketing isn’t just about the product or service—it’s about the story you tell and the feelings you evoke. Even the best products can falter if the message doesn’t resonate.
And that’s where StoryBrand comes in. Created by Donald Miller, the StoryBrand Framework is a revolutionary way to approach marketing that focuses on what truly matters to your customers. At its core, the framework is about clarity—helping businesses shift their focus from themselves to their customers.
Don’s insight is as straightforward as it is powerful: your customer is the hero of your story, not your brand. Too many businesses fall into the trap of talking endlessly about themselves—their history, their accolades, their features—without ever addressing the problems their customers are facing. The StoryBrand Framework flips that script.
Instead of making yourself the star of the story, the framework positions your brand as the guide—the steady, empathetic mentor who helps your customer succeed. When done well, this approach doesn’t just grab attention; it builds trust and loyalty.
Let’s break it down using JCPenney’s failed pricing strategy.
Your customer is the star. They’re not looking for a lecture or a saviour—they want a solution to their problem. In JCPenney’s case, their customers were deal-hunters who loved the thrill of snagging a great discount.
Every hero faces conflict. In the StoryBrand Framework, that conflict comes in three forms:
External: The tangible issue they need to solve (e.g., finding affordable fashion).
Internal: The emotional struggle tied to that issue (e.g., the satisfaction of scoring a deal).
Philosophical: The bigger belief they hold about what’s fair or right (e.g., “Good value should feel like a reward”).
Customers don’t need a hero; they need a guide—someone who understands their struggles and offers a trusted solution. In the StoryBrand Framework, the guide’s role involves two key elements:
Empathy: Show that you understand their struggles. This is about connecting on a human level. (e.g., “We know you love finding great deals—that’s why we’ve designed our sales just for you.”)
Authority: Demonstrate that you have the expertise and tools to help them succeed. (e.g., “With decades of retail experience, we’ve helped millions save on their favourite brands.”)
The guide isn’t the star of the story—that’s the customer. But the guide’s empathy and authority make the hero feel confident they’ve chosen the right partner for their journey.
Heroes need a roadmap to succeed. In the StoryBrand Framework, the plan is about offering clear, simple steps to remove confusion and create momentum. For example:
Step 1: Browse our sales.
Step 2: Use your coupons.
Step 3: Save big on the brands you love.
The simpler the plan, the more confident your customers will feel about taking action.
A clear, direct call to action tells customers what to do next. “Shop our latest sale” or “Redeem your coupon today” gives them a reason to act immediately. The call to action removes hesitation by telling them exactly what to do next, reducing decision fatigue.
What happens if the hero doesn’t act? Highlighting the consequences of inaction is a powerful motivator. Customers need to know what’s at stake.
Example: “Miss this sale, and you could lose out on your favourite styles for half the price.”
This isn’t about fearmongering; it’s about showing them what they stand to lose if they stay stuck.
Lastly, show your customers what success looks like—a vivid picture of the better future you’re offering. For JCPenney’s deal-hunting customers, success was more than savings; it was the thrill of achieving those savings.
Success isn’t just about solving the problem; it’s about delivering an emotional payoff that sticks with your customers long after the transaction.
JCPenney’s mistake wasn’t in trying to improve—it was in failing to understand their customers’ deeper motivations. They removed the thrill of the deal, breaking the emotional connection their shoppers had with the brand. The StoryBrand Framework reminds us that the best marketing doesn’t just solve problems—it taps into emotions and beliefs, creating a story customers want to be part of.
From Late Fees to Binge-Watching—The Story of a Streaming Giant
Let’s look at how Netflix mastered this approach, redefining an entire industry by addressing external frustrations and internal desires at the same time.
Netflix didn’t start as the streaming powerhouse we know today. In fact, its journey began with something as mundane as a late fee. Co-founder Reed Hastings was hit with a $40 penalty for not returning Apollo 13 on time. That frustration sparked an idea: what if renting movies didn’t come with penalties or guilt?
The Netflix we know today started in 1997 as a DVD-by-mail rental service, tackling three levels of customer problems:
External Problem: Renting movies was inconvenient—trips to the store, limited selections, and high fees. Netflix solved this by delivering DVDs to your door.
Internal Problem: The anxiety of late fees loomed large. Netflix eliminated them with a subscription model in 1999, giving customers peace of mind.
Philosophical Problem: People believed that entertainment should be easy and enjoyable, not stressful or punitive. Netflix made watching movies feel guilt-free.
By addressing these layers of frustration, Netflix didn’t just compete with Blockbuster; it redefined the experience entirely. Customers weren’t just renting movies—they were buying convenience, freedom, and peace of mind.
When streaming technology emerged, Netflix didn’t abandon its story. Instead, it adapted, evolving its message to fit the times. The focus remained the same: easy, accessible, and guilt-free entertainment. Streaming was simply the next logical step in delivering on that promise.
The company’s pivot wasn’t just a technological upgrade; it was a continuation of its customer-centric narrative. By releasing entire seasons of shows at once, Netflix introduced the concept of binge-watching, transforming how audiences consumed content. This wasn’t just a clever strategy—it was a direct response to what customers wanted: control over their entertainment.
Netflix’s journey shows that staying customer-focused isn’t just about solving surface-level problems. It’s about digging deeper, understanding emotional frustrations, and responding with solutions that feel personal. This philosophy helped Netflix reshape an industry, proving that the right story can create loyal customers and a lasting legacy.
Here’s the simple truth: no one wakes up excited to hear about your brand. They wake up thinking about themselves—their to-do lists, their goals, and their problems. That’s why the StoryBrand Framework resonates. It speaks directly to your customer’s internal monologue.
It’s not about flooding everyone’s feeds with more content or using AI to spit out 1,000 generic words in seconds. It’s about standing out by making your customer feel seen. It works because it mirrors how humans naturally think and connect: through stories. A good story doesn’t just inform—it transforms. It makes someone care.
As in the Netflix example, their story didn’t start with cutting-edge streaming or binge-watching. It started with a frustration many of us can remember all too well: late fees. By recognising that emotional pain point and addressing it head-on, Netflix didn’t just compete with Blockbuster—they became a brand customers felt loyal to.
When you use the StoryBrand Framework, you stop trying to impress people with your features or accolades. Instead, you start solving their problems, addressing their frustrations, and inviting them into a story where they’re the hero. The framework’s power lies in its ability to simplify and humanise your message, making it relatable, memorable, and actionable.
2025 is the year to move away from flashy buzzwords and AI-generated filler. It’s time to lean into authenticity. The brands that win will be the ones telling stories their customers can’t ignore.
If you’re ready to make this a reality, download my free ebook, Avoid Common StoryBrand Mistakes. It’s packed with practical tips and examples to help you create a message that resonates. Let’s make 2025 the year your story gets heard.
This blog is part of a weekly series where we tackle different aspects of mastering StoryBrand marketing for 2025. Each week, we’ll break down the framework step by step, using real-life examples to help you craft a message that resonates.
Start with our first article: The Coffee Truck That Outsmarted Starbucks: A Story About Marketing That Works. It’s a compelling example of how focusing on your customers' needs—not your own—can transform your marketing and boost your growth.
In the world of business, feeling overwhelmed by marketing strategies that don't deliver can be disheartening.
At the Strategic Marketing Tribe, we understand that you might be unsure on how to effectively apply the StoryBrand framework and perhaps hesitant about investing in yet another marketing solution.
Our approach is designed to alleviate these concerns:
We offer a completely free strategy session that’s designed to help you with some great ideas for marketing your business. These ideas are 100% yours to keep – and there is no sales pitch to endure (not even a secret one).
What’s the catch? Well, if you’d like help with finalizing your StoryBrand Framework or implementing any of the tactics we discuss, we hope that you’ll consider us.
Best of all? If you’re not completely blown away by the work we do for you, we’ll give you a full refund. Sure, it’s a massive risk for us because we can’t undo the delivery once it’s been made, but we are so confident in the value our service provides that a guarantee is a no-brainer.
With our expert guidance, you can shift your focus from marketing worries to what you do best – growing your business, spending time with those you love, and enjoying the success that comes with clear, effective strategy.
Let’s get started
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