StoryBrand Marketing Agency
StoryBrand Your
Business Without
the Guesswork
We implement a StoryBrand-driven strategic marketing system that attracts, nurtures, and retains your ideal clients, so you can focus on what you love (which, let's face it, is probably not copywriting and marketing).
Clarify Your Message
Attract Only Ideal Customers
Focus on Your Business Growth
Struggling to implement StoryBrand?
Are you finding it challenging to create a clear, engaging StoryBrand BrandScript on your own?
Unsure how to effectively integrate StoryBrand into your marketing?
Overwhelmed with what steps to take after completing your BrandScript?
Frustrated with marketing efforts that don't resonate with your audience?
Struggling to focus on your actual business?
You have a great business, and you're excellent at what you do. But if you're caught up chasing the latest marketing tactics – from SEO to social media and more – you're losing time that could be invested in growing your business.
WHERE STORYBRAND MEETS STRATEGY
You deserve marketing that works
Experience the clarity and efficiency of a well-crafted marketing plan tailored to your business and powered by StoryBrand.
Transform your marketing with a StoryBranded message that cuts through the noise, ensuring your brand resonates with your target audience.
See tangible results as your business attracts and retains the right clients (seemingly on autopilot), leading to sustainable growth and success.
With a StoryBrand-powered plan in place, spend less time worrying about marketing and more time on what you love – growing your business, spending time with loved ones, and all that good stuff.
You deserve peace of mind
Grow your B2B business with our strategic marketing services.
Do you find the lead generation process frustrating and time-consuming?
Save valuable time and focus on serving your clients.
Gain the upper hand in your market.
Set up a strategic marketing system that attracts and nurtures your ideal clients.
Feel confident with a solid, strategic marketing plan.
Hi, I'm Vicky Sidler
A StoryBrand Certified Guide & Fellow Entrepreneur
And believe me, I GET IT! I understand the frustration of marketing that just doesn't seem to work. I know what it's like to feel lost in a sea of tactics and strategies. When I started my agency in 2020, I was just a small fish in a big pond, trying to stand out from whale-sized competitors. (I’m also a qualified scuba diver, in case you’re wondering about these metaphors…)
Since then, we developed a proven, data-driven marketing strategy (powered by StoryBrand) that has helped both us and countless clients get noticed, attract the right customers, grow their ideal client base, and make an impact with their marketing and their businesses.
We boast a proven track record of transforming marketing messages to resonate with target audiences.
As StoryBrand Certified Guides, we apply the renowned StoryBrand Framework to everything we do with impressive results!
And as a Duct Tape Certified Agency, we’ve gone through an extensive certification process to offer you a holistic, systematic approach to marketing – a system that truly works.
You don’t have to do this alone. Together, we'll take your marketing from confusing to crystal clear. Let's make your brand's message stand out and connect with the people who matter most to your business.
I used the StoryBrand ‘one-liner’ yesterday for the first time to create some awareness on my various social media platforms. I have never had so many likes and interest on one of my coaching ads before. I am booking some consultations as we speak. You guys are amazing!
Tracey Clark, Business Coach
StoryBrand Services We Provide
Clarify Your Message
From US$1,500
Let us help you refine and perfect your StoryBrand messaging. We'll work with you to fine-tune your StoryBrand BrandScript, ensuring it resonates with your target audience and aligns with your brand's identity.
We even interview your ideal customers to get their point of view and make sure you've nailed it!
Learn More About Our StoryBrand Framework Consultation
StoryBrand Sales Funnel
From US$5,000
Specializing in the creation of the Marketing Made Simple Sales Funnel, we develop effective landing pages, engaging lead generators, and persuasive email sequences - all within the StoryBrand framework.
Install the full StoryBrand system into your business.
Learn More About Our StoryBrand Sales Funnel Development
Strategic Marketing Engagement
From US$7,500
Our Strategy First Engagement is a deep dive into your current marketing, where we’ll identify your ideal clients, map out your customer journey, craft a customized marketing plan, nail your BrandScript, and more.
Make sure you're doing it right from the start!
Why Choose Us?
Strategy-First Approach
At the Strategic Marketing Tribe, we apply the StoryBrand framework as our cornerstone, ensuring that your marketing plan has a clear and coherent message that speaks directly to your customers’ needs and desires.
Consistent Lead Generation
Kiss those unpredictable and mismatched leads goodbye. Leveraging the StoryBrand principles, we help you craft messages that consistently attract the right clients, ensuring a reliable flow of high-quality inquiries.
Save Time and Effort
Let us handle the complexity of crafting and applying your StoryBrand BrandScript. With our StoryBrand-focused approach, we streamline your marketing efforts, enabling you to dedicate more time to what you're passionate about – growing your business.
Gain A Competitive Edge
Elevate your business with a marketing message shaped by StoryBrand, positioning your brand as the clear choice in your industry. Our strategic, story-driven method ensures your business stands out to your ideal clients, giving you a competitive advantage.
Amazing! I needed help clarifying my message for my website. The Strategic Marketing Tribe helped me do this using the StoryBrand Framework. I can even use the BrandScript we made for the rest of my marketing material.
Matthew Van Neel, Lance Mvn
[Free eBook] 7 Steps to Small Business Marketing Success
Submit your info to download a copy of our free Book, which will guide you through the seven steps to build an effective marketing system.
How It Works
Here’s what you can expect when
partnering with us:
Book Your Free Consultation
Complete the form below and schedule a time that works for you. We’ll meet and talk about your business, goals, and current messaging.
StoryBrand Strategy Session
In our StoryBrand Strategy Session, we’ll dive deeper into your business to see what you’re doing now and where there are opportunities to integrate the StoryBrand framework effectively.
Start Applying StoryBrand
You get to keep all the ideas we come up with during this strategy session – absolutely no obligation.
Sign Up for Our Newsletter
Stay up-to-date on the latest strategic marketing insights.
Frequently Asked Questions
Here are our answers to the most frequently asked questions about marketing and lead generation.
What is StoryBrand?
StoryBrand is a marketing framework developed by Donald Miller that helps businesses clarify their message so it resonates with their target audience. It centres around creating a story for your brand where the customer is the hero, and your business is the guide that helps them overcome their challenges and achieve their goals.
How can StoryBrand help my business?
Implementing the StoryBrand framework can transform how you communicate with your customers. It simplifies your message, making it easier for customers to understand how your products or services can solve their problems. This clear communication helps increase engagement, conversions, and customer loyalty, ultimately driving growth for your business.
What does the process of creating a StoryBrand BrandScript involve?
Creating a StoryBrand BrandScript involves identifying key elements of your brand's story, such as defining your customer's problem, positioning your brand as the guide with a solution, and outlining a plan that leads the customer to success. This script serves as the foundation for all your marketing materials, ensuring a consistent and compelling message across all platforms.
How do I choose the right StoryBrand guide for my business?
Be sure to choose a StoryBrand guide who prioritizes strategy over tactics. A strategic-first approach ensures your marketing is built on a solid foundation, preventing wasted time and resources in the long run. Look for a guide focused on aligning your core message and goals before diving into marketing actions, ensuring your efforts attract the right leads and drive meaningful results.
Learn More about StoryBrand
and Strategic Marketing Insights
From the Strategic Marketing Tribe
Take a deep dive into the world of strategic marketing insights,
where you’ll find expertise to help your business thrive.
Digital Scams Targeting Women Are Getting Smarter—Here’s How to Stay Safe
By Vicky Sidler | Published 16 September 2025 at 12:00 GMT+2
If you think online scams only affect “other people,” wait until they hijack your business.
Digital scams aren’t just an inconvenience anymore. They’re a business risk, a customer trust problem, and in some cases, a full-blown financial disaster.
Platforms like Facebook, Instagram, and WhatsApp are warning users—especially women—about a sharp rise in digital scams that target people’s trust, ambition, and kindness. From romance fraud to fake job offers to impersonation attacks, these scams are evolving fast.
And yes, I’ve seen it firsthand.
TL;DR
Romance, job, and impersonation scams are getting smarter
Women and small business owners are key targets
Scammers use urgency, charm, and fake authority to manipulate victims
Warning signs include DMs asking for money, login links, or personal info
Small businesses must protect their brand, platforms, and team
👉 Need help getting your message right? Download the 5-Minute Marketing Fix
Table of Contents
Digital Scams Targeting Women Are Getting Smarter—Here’s How to Stay Safe
The Three Most Common Scam Types Right Now:
Why Women Are Primary Targets:
How to Spot the Red Flags Early:
What Small Business Owners Can Do:
AI Business Advice: Why It Helps Some Owners but Hurts Others
AI Ethics Explained for Small Business Owners
Klarna Reverses AI Customer Support After Backlash—Why Human Connection Still Wins
AI, Cybersecurity & Social Media Now Drive Small Business Growth
FAQs on Digital Scams Targeting Women and Small Businesses
What are the most common online scams targeting women?
Why are small business owners being targeted too?
How can I tell if a job offer is fake?
What should I do if someone copies my business or impersonates me?
How can I protect my ad accounts from being hacked?
The Three Most Common Scam Types Right Now:
According to Meta, which owns Facebook, Instagram, and WhatsApp, these are the most common scam types currently targeting users across their platforms.
1. Romance Scams:
They start as a casual DM and turn into an emotional tug-of-war. After a few weeks of “connection,” the crisis hits—visa issues, medical bills, stranded at an airport. All they need is money.
Meta puts it simply: if you’ve never met them in person, don’t send money.
2. Fake Job Offers:
This one happened to me.
A scammer cloned my business and started posting fake job ads in my name. I found out when strangers began calling me, asking if the roles were real. They weren’t.
I reported it to the police, tried confronting the scammer (he blocked me), and asked everyone to send screenshots so I could collect evidence. I plastered a warning across my site, hoping it might stop someone from getting tricked.
It was awful. I felt helpless. I worried about my reputation. And the worst part? The people most at risk were those who could least afford to be scammed. Luckily, it ended quickly—maybe because I made so much noise.
But if it can happen to me, it can happen to any small business.
3. Impersonation Scams:
I still get regular messages claiming to be from Meta, telling me I’ve violated some policy and need to log in now or risk having my account deleted. Usually it’s obvious. But one time, someone got in.
They kicked me off my own ad account, ran ads off my card, and racked up almost R100,000 in spend before I managed to cancel every backup payment method. Meta took more than a week to fix it. And when they did? They refunded the money—but also disabled the ad account. No appeal allowed.
That account’s still dead.
Since then, I’ve started using a digital card just for Meta. That way, if anything ever happens again, I can shut it off instantly—without affecting everything else.
If you rely on Meta to run your business, that kind of attack is more than just annoying. It stops everything.
Why Women Are Primary Targets:
According to Statista, women aged 25–34 make up the largest group of social media users in South Africa. Teenage girls match that number too. Across most age brackets, women are more active—and visible—online.
Scammers know this. They tailor their tactics to build trust, create urgency, and trigger fast decisions. Romance. Jobs. Account warnings. It’s all designed to bypass logic and hit emotion.
How to Spot the Red Flags Early:
These signs apply to everyone—whether you’re just scrolling or managing a business account.
Too Good to Be True: Fast emotional connections or perfect job offers that skip formalities
DM Job Offers: Real employers don’t ask for bank details upfront
Urgency Plays: Visa fees, emergency travel, or account deletion threats
Meta Login Requests: Never click links from DMs, even if they look official
Cloned Profiles: Double-check accounts, especially before sending money or info
What Small Business Owners Can Do:
If you have a business presence online, your name and platform are part of the risk. Protect them.
Secure Your Accounts: Strong passwords, 2FA, admin controls
Talk to Your Team: Make sure everyone knows how scams operate
Respond Loudly: If you’re impersonated, post publicly about it
Check Ads Daily: Especially if your cards are linked to platforms
Use a Digital Card for Ads: It’s easier to shut down one card than cancel your entire banking setup
Train Your Clients: Let them know you’ll never DM them with job offers or login links
Being visible online is good for business. But visibility without clarity is dangerous.
Clarity Is Your Best Defence:
Whether you’re running ads or replying to DMs, the clearer your message, the safer your business. Scammers love confusion. They need it.
If your message is vague, you’ll attract the wrong attention and lose the trust of the right people.
👉 Download the 5-Minute Marketing Fix to help you write one clear, powerful sentence that builds trust across platforms—even when scams muddy the waters.
Because when everything online feels shady, a sharp message stands out.
Related Articles:
Meta’s Chatbot Guidelines Allowed AI to Flirt with Minors and Spread False Info. Here’s What Small Businesses Can Learn About Brand Trust
If scammers can fake being Meta, what happens when Meta’s own bots spread false info? This article explores how digital platforms lose trust—and what that means for your business.
AI Business Advice: Why It Helps Some Owners but Hurts Others
Scammers aren’t the only ones handing out bad advice. Learn how AI-generated recommendations can quietly sabotage small business decisions—and how to spot the difference.
AI Ethics Explained for Small Business Owners
AI-generated content is fuelling modern scams. This article helps you tell the difference between what’s ethical, what’s not, and what could land you or your customers in hot water.
Klarna Reverses AI Customer Support After Backlash—Why Human Connection Still Wins
If you’ve ever doubted whether bots can replace people, this one’s for you. A cautionary tale on what happens when companies automate too much—and forget the human.
AI, Cybersecurity & Social Media Now Drive Small Business Growth
This article connects the dots between digital growth and digital risk. If you want to grow without getting hacked, this one’s worth a read.
FAQs on Digital Scams Targeting Women and Small Businesses
What are the most common online scams targeting women?
The most common are romance scams, fake job offers, and impersonation scams. They often start in direct messages and use urgency, flattery, or emotional manipulation to get personal info or money.
Why are small business owners being targeted too?
Because scammers love visibility. If your name or brand is active online, it becomes a potential tool for fraud—either through cloned profiles, fake job listings, or hijacked ad accounts.
How can I tell if a job offer is fake?
If the job offer comes through a DM, asks for personal info or payment up front, or skips a formal hiring process entirely, it’s almost always a scam.
What should I do if someone copies my business or impersonates me?
Post publicly to warn others, report the fake account, collect screenshots, and notify the platform (e.g., Meta). Also let your clients know what your real communications look like.
How can I protect my ad accounts from being hacked?
Use strong passwords, enable two-factor authentication, limit admin access, and consider using a digital card just for ad spend. That way, you can switch it off instantly if anything goes wrong.
What are the signs of a Meta impersonation scam?
Scammers often pretend to be Meta and claim your account will be deleted unless you log in or take action. Real Meta messages don’t use DMs and won’t ask you to click urgent login links.
I feel embarrassed I got scammed. Should I tell anyone?
Yes. Scammers are skilled manipulators, and speaking up helps others stay safe. The more we normalize reporting and talking about scams, the harder it becomes for fraudsters to win.
Become the Next StoryBrand Success Story
In the world of business, feeling overwhelmed by marketing strategies that don't deliver can be disheartening.
At the Strategic Marketing Tribe, we understand that you might be unsure on how to effectively apply the StoryBrand framework and perhaps hesitant about investing in yet another marketing solution.
Our approach is designed to alleviate these concerns:
We offer a completely free strategy session that’s designed to help you with some great ideas for marketing your business. These ideas are 100% yours to keep – and there is no sales pitch to endure (not even a secret one).
What’s the catch? Well, if you’d like help with finalizing your StoryBrand Framework or implementing any of the tactics we discuss, we hope that you’ll consider us.
Best of all? If you’re not completely blown away by the work we do for you, we’ll give you a full refund. Sure, it’s a massive risk for us because we can’t undo the delivery once it’s been made, but we are so confident in the value our service provides that a guarantee is a no-brainer.
With our expert guidance, you can shift your focus from marketing worries to what you do best – growing your business, spending time with those you love, and enjoying the success that comes with clear, effective strategy.
Ready to take the guesswork out of your StoryBrand marketing?
Let’s get started
Go From "Not Even Your Mom Gets What You Do" to "Everyone Wants to Work With You"
Created with clarity (and coffee)